This was especially true for female users: those with anonymous browsing wound up with an average of 14% fewer matches. Women don’t like to send personal messages to initiate contact, explains Jui Ramaprasad, an assistant professor of information systems at Mc Gill University’s Desautels Faculty of Management.In other words, she says, “We still see that women don’t make the first move.” Instead, they tend to send what the researchers call a “weak signal.”“Weak signaling is the ability to visit, or ‘check out,’ a potential mate’s profile so the potential mate knows the focal user visited,” according to the study.They were also more likely to check out potential same-sex and interracial matches.Surprisingly, however, users who browsed anonymously also wound up with fewer matches (defined as a sequence of at least three messages exchanged between users) than their non-anonymous counterparts.
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