Soulmates is supposed to be a key to the magical world of internet dating, a guide to navigating the treacherous seas of online love, which, as this statistic-stuffed book details, generated 12million first dates in the UK last year alone. As I turned the pages, I found I didn't want to fall in love, online or offline, ever again. They are so irritating you don't even want them to succeed as they search for the sublime.
In the most riveting section, it prints first-person descriptions of daters' experiences, as if several hundred Carrie Bradshaws were all shouting at once. It is, as a passion textbook, an utter turn-off - mean, sterile, oddly loveless. Soulmates, you see, has taken its case studies from a tiny puddle of pseudo-intellectual urban metrosexuals, and they are very irritating people.
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Liberal or Labrador voters only." Maybe it's not fair of me to pick on Rusbridger like that - not when so many others do such an excellent good job of it already. I have seen adverts for their "soulmates" service while pursuing their misspelt site myself and have thought exactly what you've just said, though I always imagine it being mostly made up of men who look and sound like Alan Bennett for some reason, not sure why that is???????
Now, I don't normally do this sort of thing but couldn't help myself on this occassion...
It tells you how to write a pouting profile, how to juggle 42 men before lunch and how to avoid psychos, liars and bores.
Seems to me many of those "profiles" are actually cleverly crafted aspirational advertisments designed to lure you to enter your bank card details.
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