Unlike our competitors, we don’t just consider the posts using the hashtags, but the likes too.
This means that we can find you the true potential reach of hashtags on Instagram, while still finding the top related hashtags and top influencers in just a few clicks.
When someone searches #fitness, it’s like telling Instagram to search its cabinet for the “fitness” folder and show the latest posts containing that keyword.
Its impact on modern culture — even on our language — is so large that the American Dialect Society declared “hashtag” as Word of the Year in 2012. Please stop talking in the back — after all, that’s what the hashtag is for.Some users brought order to this chaos by adopting a system from Internet Relay Chat networks — the hashtag.This began merely as a way for users to label tweets with a particular theme, group or topic.Sprout Features Mentioned in this post: The first step to using hashtags to grow your audience is to understand the way they work within Instagram.When you go into the search feature of Instagram, you’ll notice you can search by top content, hashtag, people (username) and places. A great analogy is to think of how you would organize paperwork in an office.